Designing FIFA’s Global Fan Stage at Fanatics Fest in New York City

I was brought in by TBA and Durant Design to help define the look and feel of FIFA’s “One Game, Every Nation” brief for a major fan experience in New York City. My role focused on translating the idea of NYC as a global football stage into an environment where flags, color, and sightlines all supported that story and made the space feel like one shared celebration. The final build reflects this direction and shows how I approach large-scale sports experiences with a clear narrative and cohesive visual world.