A24-Plex

Helping Plex revitalize cinematic
classics from godly studio A24

To capitalize on the success of A24’s current theatrical releases, Plex launched "The Cinefiles," a campaign designed to promote a limited-time catalog of A24 classics on its streaming platform. Targeting passionate film lovers on and off the platform, Plex’s internal creative team developed the concept and handled distribution, while Glines Creative was brought in to produce three dynamic sizzle trailers.

These sizzles were further adapted into a series of single-title teasers, optimized for social media and in-platform promotion, ensuring maximum reach and engagement among cinephiles.